B2B Brand & Visual Identity Services

Identity Speaks Volumes What's Yours Saying?

We ensure your identity captures who you are—clearly, consistently, and distinctly.

A brand’s visual identity has a lot of jobs to do. It needs to signal who you are, stand out in a crowded field, and stay consistent across every touchpoint and team—without becoming rigid or overdesigned.

That’s a tough balance. Especially when your business is evolving, your audience is diverse, or your stakeholders see things differently. And it doesn’t just happen at the company level—identity challenges surface at the product, solution, and service level, too. We get it. Whether you’re building something new or making sense of what already exists, we help create identity systems that work—strategically, visually, and operationally.

Your Identity Is How You Show Up.

Logos matter. Typography matters. But identity is more than a set of visuals—it’s how your brand presents itself to the world, every time and everywhere. It’s what people recognize before they remember your name. And when it’s working, it doesn’t just look good—it signals trust, reinforces strategy, and builds cohesion across teams, channels, and products. That’s what we design for.

We Make Sure You Make Your Mark.

At Keys & Kites, we specialize in navigating the complexities of B2B identity. Our team brings extensive experience from solving identity challenges across a wide array of industries. Whether it's building something new, refining what's established, or unifying a growing portfolio, we create identity systems that work—strategically, visually, and operationally—across company, product, solution, and service level.

Your Identity Needs
New Identity Evolving Identity Merged Identity Company Identity Product Identity Solution Identity Service Identity

Our Identity Services
Visual Identity Design Design Systems Logo Design Color Palette Development Typography Imagery & Iconography Naming & Taglines Brand Standards & Guidelines

A taste of our work

Saba / Work Like It’s Personal

SecureAuth / Welcome to Better Identity

LoJack / Get More

Download Portfolio

Identity FAQs

Keys & Kites provides visual identity design, logo design, color palette development, typography, imagery and iconography, design systems, and brand standards and guidelines. We build identity systems at every level — company, product, solution, and service — designed to work strategically, visually, and operationally.

No — the logo is one element. A brand identity is the complete visual and verbal system: logo, color, typography, imagery, and the standards that govern how they work together across every touchpoint. A strong logo with a weak system still produces an inconsistent brand; we design the whole system.

Yes — evolution is often the right call. When your strategy is sound but your identity has fallen behind the business, we refine and extend what you have: modernizing the system, strengthening consistency, and adding what's missing, while protecting the recognition you've already earned.

With standards built for real-world use. We deliver brand guidelines and design systems that teams can actually apply — clear rules, flexible components, and documented usage — so the identity stays coherent across departments, channels, vendors, and products without requiring a designer at every decision.

It depends on scope — a logo refresh, a complete identity system, and a multi-brand portfolio program are very different engagements. We scope to what your identity needs to do rather than a package, so the fastest way to a real number is a short conversation.