The Agency Value Equation Is Changing
5 Things You Should Expect From Your Agency in the Age of AI
OUR VIEWS
K&K Takes on Topics
The Real World Is Still Out There
The Role of Media in Building B2B Brands
A Question of Tone
Why Getting Attention Is Only Part of the Creative Challenge
SEO, AEO & the Changing Shape of Search
Why buyer behavior is forcing visibility strategies to evolve
Fortune Favors the Bold
Why the work that feels risky is often the work that works
Rebrand vs. Refresh
Why it's the right question—and why it's often hard to answer
Friction Points vs. Funnel Stages
Why stages are useful for planning activity—but less useful for developing messaging
When Ideas Aren’t the Bottleneck Anymore
Why the harder problem now is choosing what to pursue — and carrying it through.
Influence Still Works
How five persuasion principles show up differently in complex B2B markets
Perspective Before Positioning
Why differentiation increasingly comes from how you help frame your buyer's problems — not from what you claim about yourself.
