B2B Brand & Visual Identity Services

Identity Speaks Volumes What's Yours Saying?

We ensure your identity captures who you are—clearly, consistently, and distinctly.

A brand’s visual identity has a lot of jobs to do. It needs to signal who you are, stand out in a crowded field, and stay consistent across every touchpoint and team—without becoming rigid or overdesigned.

That’s a tough balance. Especially when your business is evolving, your audience is diverse, or your stakeholders see things differently. And it doesn’t just happen at the company level—identity challenges surface at the product, solution, and service level, too. We get it. Whether you’re building something new or making sense of what already exists, we help create identity systems that work—strategically, visually, and operationally.

Your Identity Is How You Show Up.

Logos matter. Typography matters. But identity is more than a set of visuals—it’s how your brand presents itself to the world, every time and everywhere. It’s what people recognize before they remember your name. And when it’s working, it doesn’t just look good—it signals trust, reinforces strategy, and builds cohesion across teams, channels, and products. That’s what we design for.

We Make Sure You Make Your Mark.

At Keys & Kites, we specialize in navigating the complexities of B2B identity. Our team brings extensive experience from solving identity challenges across a wide array of industries. Whether it’s building something new, refining what’s established, or unifying a growing portfolio, we create identity systems that work—strategically, visually, and operationally—across company, product, solution, and service level.

Your Identity Needs
New Identity Evolving Identity Merged Identity Company Identity Product Identity Solution Identity Service Identity

Our Identity Services
Visual Identity Design Design Systems Logo Design Color Palette Development Typography Imagery & Iconography Naming & Taglines Brand Standards & Guidelines