Ever have a book transform your professional life? The team at Keys & Kites has had plenty. In fact for many of us, it was hard to chose just one. Check our all our top selections below. Maybe some had the same an effect on you. Maybe you’ll want to pick one up.

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I keep Nudge on my shelf as a constant reminder that good “choice architecture” is as critical to a campaign’s success as good content and concept.
Influence helped me understand triggers that drive behaviors like social proof, loss aversion versus value gain, and reciprocity, and also how to apply them in marketing practices.
Switch: How to Change Things When Change Is Hard breaks down the psychology of why people embrace or reject change into practical steps, and I still use those ideas when developing marketing strategies every day.
How to Win Friends and Influence People has made me a better marketer by teaching me to focus on the audience’s primary interests and concerns, rather than focusing on yourself or your solution.
The Copywriter’s Handbook didn’t suddenly make me a copywriter, but it did give me the confidence I needed to get more hands-on with the copy I dealt with in my design work, and changed the way I look at every creative challenge.
Hello Molly! Taught me to approach life's curveballs with an optimistic yet, realistic sense of excitement and to take creative risks without the crippling fear of bombing.
The Work of Art has helped me identify when it’s time to get myself into a more loose, “brainstorm-y” headspace when working on a deliverable, and when to come to a project with a more critical, editorial eye.
The Animators Survival Kit is a masterclass in how to use color, composition, and motion in web development to evoke emotion and tell a story that stays with the customer.

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Whether you’re early in your planning process, or just getting started, we’re here to help. Reach out to our team to learn more about how we can help you reach marketing success.

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